Coordination Meeting Focuses on Renewable Energy for Public Road Advertisements

National Authority for Regulating Road Advertisements.

Eng. Iman Nabil, CEO of the National Authority for Regulating Road Advertisements, and Dr. Ali Abdel Fattah, CEO of the Electricity Regulation and Consumer Protection Authority, convened a coordination meeting to discuss the establishment of regulations and mechanisms for utilizing renewable energy sources to illuminate public road advertisements. This initiative aligns with the government’s commitment to enhance sustainability and optimize energy consumption.

The meeting explored various proposals aimed at encouraging advertisers and companies in the advertising sector to adopt clean energy solutions. This shift is expected to reduce reliance on conventional energy sources while supporting national efforts towards a green transition, emission reduction, and improved resource efficiency.

Both parties highlighted the importance of developing a comprehensive regulatory framework that defines standards for using renewable energy in operating advertising boards. Such measures will ensure operational efficiency and continuity while maintaining public safety and the aesthetic appeal of major roads and thoroughfares.

The authorities affirmed that expanding the application of clean energy solutions in the advertising sector is a pivotal step towards enhancing public road advertising systems, improving operational efficiency, and promoting sustainability. Additionally, it supports collaboration among relevant stakeholders to ensure adherence to high-quality standards and preserve urban aesthetics.