United Sports CEO Highlights Commitment to Egyptian League Development

Mohamed Yahya Lotfy, Chairman of United Sports Company, emphasized that enhancing the Egyptian Premier League has been a primary goal since the company’s inception. He noted that football has evolved into a comprehensive industry reliant on investment and strategic partnerships to ensure its growth and development.

During a ceremony announcing the new sponsor for the league, Lotfy explained that the successes achieved in recent times are attributable to collaboration with sponsors and partners who have played a crucial role in supporting the league’s development plans.

He added that in recent years, the company has focused on improving various organizational and marketing aspects, particularly enhancing the television broadcasting system to present football content more professionally to viewers.

Lotfy highlighted that the return of fans to stadiums marks a significant step in advancing Egyptian football, as it directly impacts the competitive atmosphere and the marketing value of the league.

Concluding his remarks, the United Sports CEO assured that the upcoming season will feature the highest financial prize pool in the history of the Egyptian league, alongside an expanded television coverage plan that will broadcast matches across three different channels, ensuring that all games reach a wider audience.